Shires Equestrian

With over 50 years’ experience, Shires Equestrian is a household name and globally known in the world of horse riding. A family-owned business since 1968, Shire’s specialise in apparel and equipment especially suited for the discerning equestrian of all levels. From small beginnings, the company has grown to become one of the most popular brands in the equestrian world.

Shires is proud to hold a Royal Warrant to supply Her Majesty the Queen with equine equipment, clothing, and footwear since 2009 – a reflection of its commitment to products that deliver performance and reliability. With full product control, from design to manufacture, customers can be assured of excellent value for money.

Shires commitment to quality and their expanding sales channels drove the business to invest in a new business system.

First installed in 1997, Prima’s software system has helped deliver more efficient operations with a single view of stock across the business improving customer service and reduced duplication of work and manual input errors.

PrimaNet’s order management system provides easy to use entry, reporting & visibility with real-time access to stock & sales figures to optimise inventory levels and maximise sales opportunities. Stock can be viewed across all channels and customer transactions with interactive stock planning to meet anticipated demand.

Flexible reporting and data analysis simplifies and supports complex business processes providing strategic and operational reporting insights for better business decisions and an improved customer experience.