tinc.

Tinc is a UK, family-founded company that designs, makes, and distributes lifestyle stationery, gadgets, and gifts for kids of all ages.

Since its launch in 2011, the brand has become a true multi channel business, with 15 retail stores, an e-commerce website, international franchises, a lucrative wholesale business supplying many large retailers including John Lewis, and a touring sales team.

The wholesale stream of the business has enabled the brand to expand and offer their full range to a wider market, with competitive pricing and great supporting collateral helping the brand to reach entirely new audiences. John Lewis was their first high profile reseller, and the brand is now available in all stores throughout the UK.

The rapidly expanding business needed to invest in new technology to ensure their future success and chose a partner who they could work with to continually adapt and support their ever-changing multi-channel business.

Implementing the PrimaNet suite of software has enabled Tinc. to take full control of their supply chain and manage costs so that they can take full advantage of global opportunities whilst ensuring product is available in the right channel at the right time to make the sale.

Stock management software manages sales demand for goods from all channels and provides real-time visibility of stock across the entire supply chain, whilst cost management maximises the brand’s growth potential.

Working in partnership with the team at Prima, Tinc. have successfully launched a new, shop-in-shop concept within 18 WHSmith stores across the UK.