Celebrating half a century, Paul Smith, the iconic British fashion designer is renowned for his classic with a twist designs in men’s and women’s clothing, shoes and accessories.
From humble beginnings with a single shop in Nottingham the brand is now sold across the world.
In typical Paul Smith fashion, this historic fiftieth anniversary campaign has been used as an opportunity to look forward. Graphic designer, Wei Prior, was invited to reinterpret significant photographs from the Paul Smith archive, while a series of fashion images were shot by Greg Lin. These new combinations, created by young creative talents, provide a snapshot of the past viewed through a modern lens.
Visit the Paul Smith website here.
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